When I first started the Design a Line challenge, I was excited about the prospect of creating pieces of jewelry that could be repeated, made more quickly, appeal to a variety of customers and be at a variety of price points. I was a jewelry making machine and this was going to be a piece of cake!
Deciding on the line was a bit more challenging than dreaming about it, but really…how hard can this be? I made the decision to do something completely different than I usually make but still within the same “nature inspired” genre. I couldn’t believe that I was beginning to struggle with creating this line. Me? Struggle with designing jewelry? I was stunned.
I began to look inward to determine what underlying issues I may be having with the idea of a “line” of jewelry that could be replicated. It seemed like a great idea and would certainly help with sales having a wider price range. But something about making more than one of an item just kept rubbing me the wrong way. Aha!! So THAT’s the rub. I really didn’t WANT to make a “line”!! This is why I couldn’t seem to move forward.
After a couple of soul searching weeks, I watched a video that Brenda (B’Sue Boutiques) did on how to step out a large, one of a kind piece (now THAT’s what I’m talking about!) to smaller pieces using the design components. By the end of the video my “Eureka” moment came and I realized that I had the makings of a “line” all along!! I was making this way too hard!
I took one of my larger silverware silverplate necklaces and began stepping back the components into smaller, coordinating pieces. Once I understood I was delighted to see that I didn’t have to compromise my “one of a kind” mantra at all. There were unlimited combinations that would make a line of jewelry that would be quick to make, still use my favorite components and didn’t have to be EXACTLY alike!
So, without further adieu, I present my design line pieces….
This is the larger assemblage which I stepped back.
This is the first “stepped down” piece with the same bird component and pearls used in the larger assemblage. Faster to make and at a price point for most anyone.
The second piece is a partial cuff bracelet, again with the same pearl rosary chain and flowers.
Next came a pair of earring using the silverware tulips also featured in the larger piece. Natural pearls repeat throughout all of the piece.
I decided to do a statement bracelet that would be at a higher price point as there are many silverware charms as well as large natural pearls. This would be at the higher end of the pyramid of price points.
And simpler yet are the natural pearl earrings that not only coordinate with the other pieces but would be a staple in any woman’s wardrobe.
I am so thrilled with the design line, but even more excited to be able to wrap my head around the entire idea of HOW to create a line. I began this journey not remotely interested in creating “duplicate” pieces for a line of jewelry only to find that I could remain true to who I am as an artist.
Blog Hop Artists and their websites:
Brenda Sue Lansdowne, B’sue Boutiques
Mary Katherine Deis
Jennifer Merrill Williams
Denise Lussier Poirier