Making it harder than it needs to be…

When I first started the Design a Line challenge, I was excited about the prospect of creating pieces of jewelry that could be repeated, made more quickly, appeal to a variety of customers and be at a variety of price points.  I was a jewelry making machine and this was going to be a piece of cake!

Deciding on the line was a bit more challenging than dreaming about it, but really…how hard can this be?  I made the decision to do something completely different than I usually make but still within the same “nature inspired” genre.  I couldn’t believe that I was beginning to struggle with creating this line.  Me?  Struggle with designing jewelry?  I was stunned.

I began to look inward to determine what underlying issues I may be having with the idea of a “line” of jewelry that could be replicated.  It seemed like a great idea and would certainly help with sales having a wider price range.  But something about making more than one of an item just kept rubbing me the wrong way.  Aha!!  So THAT’s the rub.  I really didn’t WANT to make a “line”!!  This is why I couldn’t seem to move forward.

After a couple of soul searching weeks, I watched a video that Brenda (B’Sue Boutiques) did on how to step out a large, one of a kind piece (now THAT’s what I’m talking about!) to smaller pieces using the design components.  By the end of the video my “Eureka” moment came and I realized that I had the makings of a “line” all along!!  I was making this way too hard!

I took one of my larger silverware silverplate necklaces and began stepping back the components into smaller, coordinating pieces.  Once I understood I was delighted to see that I didn’t have to compromise my “one of a kind” mantra at all.  There were unlimited combinations that would make a line of jewelry that would be quick to make, still use my favorite components and didn’t have to be EXACTLY alike!

So, without further adieu, I present my design line pieces….


This is the larger assemblage which I stepped back.


This is the first “stepped down” piece with the same bird component and pearls used in the larger assemblage.  Faster to make and at a price point for most anyone.


The second piece is a partial cuff bracelet, again with the same pearl rosary chain and flowers.


Next came a pair of earring using the silverware tulips also featured in the larger piece.  Natural pearls repeat throughout all of the piece.


I decided to do a statement bracelet that would be at a higher price point as there are many silverware charms as well as large natural pearls.  This would be at the higher end of the pyramid of price points.


And simpler yet are the natural pearl earrings that not only coordinate with the other pieces but would be a staple in any woman’s wardrobe.

I am so thrilled with the design line, but even more excited to be able to wrap my head around the entire idea of HOW to create a line.  I began this journey not remotely interested in creating “duplicate” pieces for a line of jewelry only to find that I could remain true to who I am as an artist.

Blog Hop Artists and their websites:


Brenda Sue Lansdowne, B’sue Boutiques

Jewelry Making Outside the Box

Marcia Tuzzolino

Aurora Designs

Jann Tague

Clever Designs by Jann

Judy King

Apt to Wander Studio

Linzi Alford

Magpie in the Sky, Spoil Heap Tales

Cynthia Wainscott

Exotic Peru

Carole Carlson


Lynn Stinten


Marica Zammit

Bead Lovelies

Catherine Shattuck


Michaele Collie

The Vintage Gem

Mary Craig

Jewelry Alchemy

Lee Koopman

Strega Jewelry

Erin Whitacre

Shattered Time Jewelry

Monica Casady

MJCasady Copper Works

Leila West

Leila Nicole Designs

Leila Belcher

Leila Bee Designs

Gloria Allen

Wings and Beads

Pamela Anger

Novegatti Designs

Tammy Adams

Paisley Lizard

Lynda O’Mara

LOmara Creative

Elizabeth Hildreth


Dana Hickey

Wind Dancer Studios

Janet Calardo

Jan Lea Designs

Maria Clark

Sweet Willow Designs

Lori Beekman

B. Accessorized

Jennifer Kroeger

Relic Charm

Amy Jorgensen

Hoarder’s Corner

Robin Reed

Artistry: Handcrafted Bead Designs

Ingrid Anderson

Lilis Gems

Louise O’Shields

Desire Divine Jewels

Susan Killam

Killam Creative

Mary Katherine Deis

The Rose Sword: Artisan and Vintage Collectible Jewelry

Nike Bottalico

Nike Bottalico

Susan Bowerman

Woodside Wireworks

Kristy Le

Kristy Le Trendy Jewelry Designs

Jan Peters

Stylized Vintage

Mitzie Crider

Needful Luxuries Occasional Blog

Gina Hockett

Freestyle Elements

Linda Anderson

From the Bead Board

Alexandra Sefton

Imaginary Jewelry and Altered Art

Melida Boman

The Journey of Pens and Things

Teresa Shurter

TreeZ’s Treasurs

Melissa Latimer

Smithed Up

Renee Hong

Fine and Dandy Jewelry and Art

Nadine Edris

Moondance Jewelry

Lori Meyer

Parisienne Girl

Jennifer Merrill Williams

Artists of All Stripes

Denise Lussier Poirier

Jewelry by Denise

Renee Allen

Small Stuff Design

Autumn Adams

Autumn Dawns

Elizabeth Owens

1996 Shabby Lane

Kat BarronMiller

Midnight Kat Productions Art Jewelry

Sandra Ballard

Mama San’s Mojo

Coral Law


Cindy Peterson


51 thoughts on “Making it harder than it needs to be…

  1. As you can tell from my previous comments, I am so totally in love with your silver birds pieces and your whole line! You have gotten the stepping down and out concept down so well, yet all your pieces are so elegant. Many different women of many different styles would look fantastic sporting your jewelry. You’re rockin’ it!!! 🙂

    Liked by 1 person

  2. Bravo Judy! Love the direction your line has taken.

    I too sometimes wonder whether I was making it harder than it really is. Like you I’ve had my biggest aha moment when I watched B’sue’s video.

    Can’t wait to see your complete line now.

    Liked by 1 person

  3. Judy, Judy, Judy, well done! You and I are definitely soul sistahs! We had to get a grip on that “sameness” issue. It just took us a bit to realize that “same” did not mean “alike”, LOL. You definitely rocked the concept. Good work!

    Liked by 1 person

  4. Well Judy I am so glad that you have a new thought process on building your line because they are all stunning. And you just make things look so easy in things just flow. You have a cohesive line right along but now you’re expanding the bottom tier of your line. I’ve always loved your designs and your color choices there awesome

    Liked by 1 person

  5. Judy, thank you for sharing your thoughts on stepping out from one of a kind pieces. I am struggling with that as well. You have taken it to a wonderful level and your pieces are beautiful. Your designs are elegant and will have broad appeal. Great work!

    Liked by 1 person

  6. Judy, you took the words right out of my mouth, I struggled the same as you. That video was such an eye-opener for me, that I had to post it on my blog. You always create beautiful pieces, this line is no exception!

    Liked by 1 person

  7. Judy, isn’t it amazing how we see our own foibles when we least expect them! I desperately wanted to make a line, but kept coming up w/ intricate pieces that took way too much time so they weren’t repeatable. 🙂 I watched that same video & read your comments on the site & thought “What am I missing?” Your work is gorgeous, whatever level you’re making.

    Liked by 1 person

  8. What a wonderful post. I love the way you explained your aha moment with pictures. I have always loved your jewelry and the new line of simpler designs are just as gorgeous.

    Liked by 1 person

  9. Judy–I’m so glad that your aha moment came, because the line you’re creating is great…from the very simple earrings to the larger statement pieces. I can definitely see women wanting to buy several pieces to go together.

    Liked by 1 person

  10. Thank you for your awesome example of understanding! I love your work all of the time and your pieces of jewelry are always so elegant!!! Your completed line will truly be so awesome and I can not wait to see your final reveal! ~Louise

    Liked by 1 person

  11. Judy love your line it is awesome. I think all your jewelry pieces always look like you, so you have a cohesive line/look and can probably duplicate anything you have ever made. that is the problem I am having. My line does not feel like me. Can’t quite catch my style, but Girl you have plenty of it.Cant wait for your next blog.

    Liked by 1 person

    • Ok, Gloria….pick a larger statement piece that you have done that feels like your style. Then pick out certain components and create a simpler piece with those. Do it as a bracelet, earrings and necklace. You don’t HAVE to stay with the design line that you started with if it’s just not “you” and not your style. I changed from shells and brass to the silverware after I understood the whole concept. I’m going to do a large, shell/brass assemblage and then start stepping it back. Using this concept, I can make many “design lines”…all of them feel like “me” and are my style, even though they are different.


  12. I used to think I was the only one who made things harder than they needed to be. This class has been great on so many levels, including showing me I’m not alone in that tendency. I’m so glad you found a way to be true to your creative spirit while embracing the theme of the class. Your line is looking stunning.

    Liked by 1 person

  13. What a Great Post!! I love your entire line and it is very well thought out and beautifully done. A few of us have struggled with the “true to the artist in us ” issue! this is a great answer!!! Well Done! Be Blessed!!!


  14. Your line is just gorgeous! The silverware just shines beautifully in your well designed pieces. I really think your pieces will have widespread appeal and if you are happy and satisfied doing them it’s a total win-win! Excellent work!


  15. I love your combinations of the silverware components, birds and flowers, and pearls. You did a great job stepping out the pieces from the Big Kahuna. You really maintain the same spirit and look across the board,


  16. I am sure you had a great feeling when you got through the struggle. Indeed, Brenda’s video and her notes helped us a lot. Silverware plating is my favorite as they just look gorgeous by itself. Your line looks so high end.


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